Hip-hop artist, emcee, and television personality, BiA (aka Perico Princess) incorporates Latin and trap music into her brand of rap. Rapper Fam-Lay discovered the Boston native and immediately introduced her to super-producer Pharrell Williams.
Lying bandaged and unable to walk after experiencing a near-fatal motorcycle accident, Pharrell called her for a verse on an upcoming project. Despite her physical state, she insisted she could work, proving her skill and determination. Williams realized her talent and signed her to his creative collective, i am OTHER, in collaboration with RCA Records under Peter Edge.
Last year she released a mix-tape called #CHOLASEASON which debuted on Datpiff.com. She has a debut album executive produced by Pharrell Williams on the way.