As members of the Beast Coast movement (which includes Joey Bada$$ and his Pro Era crew and Flatbush Zombies), The Underachievers are part of the new wave of rappers that have been coming out of New York. Rapper AK47 started rapping at 11 years old, and Issa Gold started 2 years ago. Raised together in Flatbush, Brooklyn, they established THE UNDERACHIEVERS music group last year, and have been creating music together ever since.
In May 2012 they released their debut music video for their song “So Devlish” and everything took off from there for the group. Since they have gained 8.5 million views on youtube, 35,000+ subscribers, and relationships with all of the top publications for music.
In February 2013 they released their debut mix tape INDIGOISM, which has been acclaimed allover the internet receiving a 8/10 from PITCHFORK and going GOLD on DATPIFF with 160,000 downloads and 430,000 views. It has been received as one of the best projects to be released in 2013, and has served as an excellent tool to establish the reputation of the group.
The main purpose of their music is to aide in the enlightenment of their generation by providing music from a perspective that all can appreciate and enjoy, but by still keeping it positive and “true to hip hop” as they can. By combining their strong points they have been able to establish themselves as a rising reputable force in the Music Industry.
They are due to drop their second project “Lords of Flatbush” produced entirely by producing extraordinaire LEX LUGER in August.